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La Curieuse Fabrique
Elevating an artisanal candle brand through a custom-tailored Shopify experience.
Role:
Webdesigner
Duration:
2 months
Team:
2
La Curieuse Fabrique is a French candle brand focused on small collections of handcrafted products made in-house, with a strong emphasis on care, detail, and original molds rather than mass production. I worked on the project over the course of two months, designing and structuring a Shopify website that would reflect the brand’s artisanal identity while also creating a clear and easy shopping experience.
My role covered both design and implementation. I set up the Shopify store, created the collections and product pages, designed the homepage and supporting pages, and adapted an existing template into a more polished and distinctive online experience.
Online Shop
Web Design
Brand Design
Product Photography
Information Architecture
01
Challenge
Because the project started from a template, an important part of the work was transforming a standard Shopify foundation into something more custom and aligned with the brand. The goal was not to reinvent the entire system, but to elevate it through thoughtful design decisions, better structure, and a more cohesive visual direction.
02
Process
The homepage was designed to introduce the brand clearly, highlight collections, and guide visitors toward discovery and purchase. I also worked on the supporting pages to ensure the overall experience felt coherent from entry point to checkout.
03
Design approach
I focused on:
a clean and reassuring page structure
a polished visual hierarchy
collection-led navigation
a balance between storytelling and ecommerce clarity
a more premium feel built from a template foundation
The result was a site that gives space to the products, supports seasonal launches, and better reflects the care behind the brand.
04
